Steve Down, wanted his companies to be a force for good and he thus committed to building businesses that changed lives and communities for the better. Steve Founded and trademarked Cause Capitalism a name that described a business philosophy that merged the classic capitalistic drive for profit together with a standing commitment to community welfare.
Cause Nations is an initiative formed to drive the adoption of Cause Capitalism by offering education, training and rewards to thought leaders in countries all over the world, organizations and countries. Any Business can join Cause Capitalism by pledging to donate a percentage of their gross earnings to a non-profit of choice working in their community.
Steve Down believes that helping the community and running successful businesses are not mutually exclusive. Rather than simply donating money to the causes he believes in, he set up this business model that turned his customers into benefactors of their own communities