Cause Capitalism is Steve Down’s brainchild. It is a call to action for corporate organizations to exercise deliberate social compassion by proactively pledging humanitarian assistance to communities around them. In practice, Cause Capitalism occurs when a for-profit business decides to partner with a non-profit organization to donate a percentage of its gross sales to the non-profit to be used for charitable purposes. He uses Cause Nations situated at the World Cause Centre in Nairobi to advance this philosophy. To walk his talk, Steve Down founded the Goat Foundation as a scion to his for-profit business Financially Fit where he practices the ideals proposed in Cause Capitalism.