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Do you ever find yourself imposing limits on your performance by comparing yourself to the standards of those around you? People who live in low-income neighborhoods typically are content when they reach a high low-income status, the same applies to those living in middle-income neighborhoods. When they achieve high middle-income status, they get content. This happens when creating wealth.

We set our financial thermostat, our comfort zone, by where we choose to live, where we choose to work, with whom we choose to associate, the books we choose to read, and even the spouse we choose to marry.

The choice is everything. When you choose wealth, wealth chooses you.
When you choose contentment, your mindset shifts to comfort, your body responds to the comfort signals and in turn, you do not want to adjust anything in your life.
Choose a wealth mindset, choose Financial Freedom.

Face it- you are where you are right now financially because that is where you are comfortable. A comfort zone is a psychological state in which things feel familiar to a person, they are at ease and in control of their environment, experiencing low levels of anxiety and stress. In this zone, a steady level of performance is possible.

Have you ever wondered why in some situations you have an uncomfortable feeling about being out of place, yet in other situations you are comfortable and at ease? The answer is simple. Everyone has regulators called comfort zones. When our regulator sets our financial comfort zones low, we operate on low production and the results are low. When it is set higher, we produce more and get greater results. Your current financial comfort zone corresponds with your current self-image and financial beliefs.

The self-image is the sub-conscious belief picture, or setting, of where we see ourselves to be. It regulates our behavior by allowing us to move slightly above or below our current self-image. How we value ourselves and how we perform is determined by our self-image and the comfort zone that matches our picture of expectations. Thus, the higher and more positive our financial self-image is, the higher and more productive comfort zones we set on our wealth thermostat.

Steve Down is the author of Financially Fit for Life, he founded Financially Fit Africa- a personal wealth education company that is the global leader in wealth education.

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