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Principles serve as the foundation for a system of beliefs. They are timeless and constant while strategies change, principles do not. The principle of wealth at heart elaborates that building wealth isn’t just about knowing the right steps to take and taking them, it’s truly a lifestyle and a mentality, you have to understand the mechanics of finance but you also have to live it.

The psychology of wealth is patterned after the choice model. A choice model is based upon the principle of personal responsibility and choice, which means we are responsible for our own personal lives as well as our financial lives. A great philosopher teaches us a principle that applies to how we think and behave. LAW OF THE SOWER, Sow a thought, reap an act. Sow an act, reap a habit, Sow a habit, reap a character, sow a character, reap a destiny- Ralph Waldo Emerson

The above principle has had a real impact on STEVE DOWN‘s life. However, he discovered a critical omission adding what he believes to be the missing link is “the source of thought.” In other words, STEVE DOWN believes by identifying the origin of our thoughts we can consciously sow thoughts that are congruent and consistent with our chosen vision and destiny. We literary are a product of our heartfelt thoughts and we have to learn to cultivate desires that are compatible with achieving our wealth. Therefore, wealth is a pre-determined process beginning with what we call a WEALTH AT HEART.

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